How brands are using digital marketing to reach the older generations

New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people.

With ‘millennial’ being the buzzword on every brand’s lips at the moment, it appears they’ve got a point.

In line with this, here's a look at how some companies are marketing to older people, and why their tactics resonate with this key demographic. 

The stats used are from this recent report by Mailjet.

Flora ProActiv

While health and nutrition is an important issue for all generations, it obviously becomes more of a concern as we age.

As a result, brands like Flora ProActiv (which sells a health-related product) have a natural affinity with older consumers, and need to tailor their approach accordingly.

Read more: https://econsultancy.com/blog/68344-how-brands-are-using-digital-marketing-to-reach-the-older-generations/